News & Insights

Discover actionable insights to boost your eCommerce performance.

Learn how to use machine learning, smart targeting, and personalized promotions to drive conversions and increase revenue.

Insights

Increasing eCommerce conversions with targeted promotions for different traffic sources

Where your visitors have come from can tell you much about what they're looking for and their level of intent.

Latest news

RevLifter and IMRG collaborate on Promotions & Loyalty Schemes: Market Insights and Best Practices report

The report explores discounts, vouchers, and repeat purchases. It is based on a senior retail survey that gathered insights into the discounting strategies of 35 household-named retailers between May 2022 and April 2024.

Insights

5 results-driving eCommerce offer ideas

Offers are promotional tactics designed to drive traffic, boost sales, and improve customer retention. They can range from discounts and free shipping to loyalty rewards and bundled deals.

Insights

The formula for successful smart discounting

Unlike traditional discounting, which can sometimes feel like tossing money into a black hole, smart discounting tailors offers to individual customers, making every dollar spent on promotions work harder for you.

Insights

Webinar recording and transcript - discounting & promotions research findings from 2 Visions

We examine 2 Visions' consumer research findings on US apparel shoppers, and explore how consumer behaviors shape eCommerce pricing and promotions in the apparel industry.

Insights

Testing your new customer offer in eCommerce

From discounts and coupons to free shipping and bonus rewards, incentives for first-time buyers can differentiate a brand in a crowded market.

Insights

Creating an eCommerce promotions strategy

In eCommerce, the click of a button can seal a deal or lead to the disappointment of cart abandonment. The need for a robust, well-thought-out promotions strategy cannot be underestimated.

Insights

Video - Offers should be central to an eCommerce growth strategy

Dan Bond explains why offers should be central to an eCommerce growth strategy rather than a reluctant last resort.

Platform updates

Measuring eCommerce offer incrementality with control groups

RevLifter uses control group reporting to measure incrementality and ensure offers and campaigns drive better results.

Insights

Top 10 eCommerce promotion tactics to boost sales in 2025

By 2025, the eCommerce landscape is expected to become even more competitive, with new players entering the market and consumer expectations rising.

Insights

6 offer ideas to elevate your eCommerce game at checkout

The average checkout dropout rate is 70.19%. It's frustrating to see visitors get this close to buying and then not make it.

Insights

Maximize conversions using predictive analytics

By harnessing the power of data, predictive analytics can help eCommerce businesses increase their revenue and customer engagement by delivering targeted promotions to the right customers at the right time.

Insights

How to run a Flash Sale without damaging your brand

It's easy to turn to them when you need a short-term boost. But how do you run these promotions without jeopardizing your brand?

Insights

5 top tips for Black Friday success

Delivered originally as part of IMRG's Top Tips, here are five tips for how to optimize Black Friday.

Insights

7 spooky eCommerce promotion ideas for Halloween

Halloween comes round every year, ghouls and ghosts - so it's time for some totally unnecessary spookying up of your website and promotions.

Latest news

RevLifter launches eCommerce Peak Season Guide 2024

To help retailers maximize their sales strategies this peak season we've launched our eCommerce Peak Season Guide for 2024.

Latest news

RevLifter and IMRG collaborate on Promotions & Loyalty Schemes: Market Insights and Best Practices report

Latest news

RevLifter shortlisted for five Global Performance Marketing Awards

We're up for another five awards thanks our new campaigns in Brazil and our Intelligent Offer Platform.

Latest news

The RevLifter Peak Season Playbook returns for 2023

Our ever-popular Q4 eguide is here to help you incentivize tactically over events like Black Friday, Cyber Monday, and Christmas.

Latest news

RevLifter up for ‘Best Ecommerce Technology’ at 2023 Digiday Technology Awards

We're shortlisted alongside some of the biggest names in marketing tech for a key Digiday award

Latest news

RevLifter shortlisted for three Global Digital Excellence Awards

We're up for technology and campaign prizes at the GDEAs

Platform updates

Bossing Black Friday: Attracting deal-seekers with a dedicated offers page

If someone searches for 'YOUR BRAND NAME Black Friday deals' or 'YOUR BRAND NAME Black Friday discounts', you want them to land on a page you control.

Platform updates

Mastering incentivized email capture for eCommerce success

Building a robust email list is essential for retention, engaging with customers long-term, and creating remarketing opportunities.

Platform updates

Spaving or Stretch and Saving? Another way to maximize revenue

There's a new trend doing the rounds - and it's called spaving. To us at RevLifter, this isn't a new thing. It's another name for what we call a Stretch and Save campaign.

Platform updates

Measuring eCommerce offer incrementality with control groups

RevLifter uses control group reporting to measure incrementality and ensure offers and campaigns drive better results.

Platform updates

To discount or not to discount - that is the question

When it comes to retail, offering discounts is often a double-edged sword.

Platform updates

How to capture deal seekers with a Cyber Monday offers page

Creating your own offers page will see you capturing lots of deal-seeking traffic - ideal for events like Cyber Monday.

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