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Frequently Asked Questions (FAQs)

Find answers to the most common and not-so-common but interesting questions about our platform, its features, and how it can improve your eCommerce business.

General questions

What is RevLifter?

RevLifter is a team of experts and an advanced platform designed to intelligently target and optimize offers in real-time to increase conversions and revenue while protecting brand and margins for eCommerce businesses.

What do you mean by an offer?

An offer is an incentive that tries to motivate someone to buy something. We call them offers, but they are sometimes called deals or promotions. Usually, they include a discount, either in monetary terms, as a percentage, or as something included for free, like delivery or multi-buys.

How does RevLifter work?

RevLifter uses smart targeting and machine learning to analyze customer behavior in real-time. Based on this analysis, we create personalized offer campaigns to maximize conversions, increase AOV, and improve profitability. We then optimize campaigns using a test-and-learn approach.

What types of businesses can benefit from working with RevLifter?

RevLifter can benefit any eCommerce business; we work extensively with fashion, beauty, sports, electronics, and homeware brands. However, to optimize performance, we have minimum traffic and sales levels to ensure we gather enough data.

What are the key features of RevLifter?

Our key features include:

  • Intelligent targeting, including behavioral segmentation

  • Real-time personalization

  • A/B testing and optimization with automation

  • Promotions and offers expertise

  • Detailed analytics, reporting, and insights

How can RevLifter help improve my eCommerce sales?

RevLifter optimizes the customer journey and eCommerce funnel by delivering personalized incentives and offers, which enhances customer engagement, increases conversion rates, boosts sales, and improves profitability. We can also reduce a retailer's reliance on always-on promotions and over-discounting.

Features & services

What is intelligent targeting, and how does RevLifter use it?

Intelligent targeting involves delivering personalized content based on real-time customer data. RevLifter uses this technology to ensure that suitable offers reach the right customers at the optimal time, enhancing the likelihood of conversion.

What types of promotions can I run with RevLifter?

With RevLifter, you can run various promotions, including percentage discounts, fixed-value discounts, free shipping offers, BOGO (buy one, get one) deals, Stretch & Save offers, and more. These can be tailored to specific customer segments and triggered in particular scenarios to maximize results.

How does RevLifter optimize the customer journey?

RevLifter uses real-time data to understand customers' needs and behaviors, tailoring offers and incentives that guide them smoothly through the purchase process. This personalization also increases the likelihood of repeat purchases and customer loyalty.

What is the role of machine learning?

Machine learning helps RevLifter continuously learn and adapt based on customer purchases, interactions, and behaviors. This ensures that our targeting and personalization strategies remain practical and relevant, driving better results over time.

Can I customize the promotions and offers created with RevLifter?

Absolutely! You have complete control over customizing promotions and offers to ensure they align perfectly with your branding and marketing objectives. You can also decide to leave some of the decisions to automation.

Can I use RevLifter for seasonal promotions?

Yes, RevLifter allows you to set up and manage seasonal promotions easily, helping you capitalize on key shopping periods and drive increased sales. Intelligent offers supplement sitewide promotions by increasing the speed of purchase decisions.

Integrations & data

How do I integrate RevLifter with my existing eCommerce platform?

Integrating RevLifter with your existing eCommerce platform is straightforward. We provide detailed documentation and support to guide you through the process. Our platform supports popular platforms like Shopify, BigCommerce, and more.

What platforms does RevLifter support?

RevLifter supports a wide range of eCommerce platforms, including, but not limited to, Shopify, BigCommerce, Magento, WooCommerce, and custom-built solutions. If we don't have an app or extension for your platform, you can install our lightweight Javascript tag manually.

Is there a setup fee for integrating RevLifter?

There is no setup fee. The only cost is the monthly subscription once the 90-day trial is complete.

How long does it take to get started with RevLifter?

Getting started with RevLifter is quick and easy. The setup process typically takes a few days, depending on the complexity of your eCommerce platform and the customization level required. The biggest barrier is usually on the retailer's side regarding scheduling any technical work.

Does RevLifter comply with GDPR and other data protection regulations?

Yes, RevLifter complies with GDPR and other relevant data protection regulations. We are committed to maintaining the highest standards of data privacy and security.

Do you collect any personal data?

Our tags and integrations are not designed to collect personal data. However, while collecting this live data, we may inadvertently collect some personal data and store it on our logs for up to 7 days. After this, it is discarded.

What cookies does RevLifter use?

We use first-party cookies only, with no third-party cookies or cross-domain tracking.

The primary cookie is the user identifier. It is generated the first time we see the user and is maintained for 365 days (by default). The tag then collects the events associated with each user:

  • Page views

  • Product page views

  • Cart or basket updates

  • Purchases

Pricing & trials

How much does RevLifter cost?

Pricing is based on page views. We can provide an exact price following a demo, but monthly subscriptions usually start at around £500 with a one-year commitment.

Do you offer a free trial?

Yes, we currently offer a 90-day free trial. During the trial, we aim to demonstrate the value RevLifter can add so that when it's finished, the ongoing price you're quoted provides significant ROI.

Customer support

What kind of customer support does RevLifter provide?

Once you become a customer, we'll have an initial strategy session to understand your goals. We'll then have regular catch-ups to discuss performance, improvements, and opportunities where campaigns can improve results. You can also email and request extra calls with the team anytime.

How can I track the performance of my campaigns?

RevLifter provides detailed analytics and reporting, allowing you to monitor your campaigns' performance in real-time. You can track key metrics, measure ROI, and make data-driven decisions to optimize your strategies.

Can you provide case studies or success stories?

We have numerous case studies and success stories demonstrating RevLifter's effectiveness. We can provide more specific examples in a demo.

Working with RevLifter

How does RevLifter measure effectiveness?

RevLifter uses advanced analytics to track key performance metrics and measure effectiveness. We track offer and campaign performance, engagement, conversions, and revenue. We also use control groups to measure incrementality.

What kind of ROI can I expect from using RevLifter?

While results can vary, many of our customers see a significant increase in conversions and revenue after implementing RevLifter. We've recently seen returns between 5x and 15x the subscription cost.

How flexible is RevLifter in adapting to my business needs?

We understand that every business is unique. RevLifter is highly flexible and can be customized to meet your specific needs, ensuring you get the most out of our platform. Once you become a customer, we'll have an initial strategy session to understand your goals.

How does RevLifter handle different customer segments?

RevLifter uses advanced segmentation and triggering rules to deliver personalized offers to different customer segments. This ensures that each customer receives the most relevant and compelling promotions.

What is the difference between cross-selling and upselling?

Cross-selling involves suggesting related products to customers based on their current purchases, while upselling encourages customers to purchase a higher-end product. Both strategies can be effectively implemented using RevLifter.

How can RevLifter help with cross-selling strategies?

RevLifter uses machine learning to analyze customer behavior and identify opportunities for cross-selling. By delivering personalized product recommendations, we can help increase average order value and drive additional sales.

Try our platform for 90 days for free

We’ll create a plan to showcase the incremental value delivered by intelligent offers, enhancing personalization and driving conversions.