Bossing Black Friday: Attracting deal-seekers with a dedicated offers page

Black Friday is a key event in the retail calendar, marking one of the year's busiest shopping days. It provides retailers a massive opportunity to entice customers with irresistible deals and end the year on a high note.

Use your Black Friday offers page to attract deal-seeking customers and provide them with your brand's best deals and promotions. This will help prevent customers from ending up on third-party discount code sites when looking for the best deals.

If someone searches for 'YOUR BRAND NAME Black Friday deals' or 'YOUR BRAND NAME Black Friday discounts', you want them to land on a page you control, not a discount site or a competitor. Here's how you can do it with the RevLifter platform.

Create your page

Hosted or embedded

There are two options when it comes to hosting your offers page.

• Hosted - RevLifter hosts the page on a subdomain.
• Embedded - You embed code into your eCommerce platform or CMS page.

You might pick one format over the other for a few reasons. This is primarily based on how much access you have to your website's technical side. If you struggle to determine the pros and cons, our team will guide you through the best option.

Create and tag offers

Now comes the exciting part: populating your offers page with enticing promotions and deals. The RevLifter platform utilizes tags to manage where your offers are displayed.

For instance, if you maintain your offers page throughout the year and have specific promotions for Black Friday, you can create a tag labeled 'Black Friday Offers Page' and apply it to the relevant offers for that day.

Since Black Friday lasts just 24 hours, consider making your offers time-sensitive and incorporating a countdown timer. This strategy can motivate shoppers to make quicker decisions, often leading to higher conversion rates.

Design your page

To ensure that your offers page aligns seamlessly with the rest of your eCommerce experience, it’s essential to focus on two key stages for managing its appearance:

• Themes: Establish your brand colors and fonts to start with. This will help maintain consistency across your campaigns and offers.
• Studio: Next, refine specific page elements to enhance user experience, making more detailed adjustments that align with your site's overall design.

Driving traffic to your page

SEO

The page is crafted to attract individuals seeking deals, discounts, and promotions related to your brand, primarily through search engines like Google.

Our team can guide you on optimizing the page for SEO. However, having in-house expertise or access to tools like Moz, Semrush, or Ahrefs will certainly enhance your efforts.

While optimizing any page for SEO is a process in itself, the appeal of an Offers Page could yield significant returns in terms of low-cost customer acquisition.

PPC

Sometimes, relying solely on SEO isn't enough; you need an extra boost to rank higher in search results and attract deal seekers. This is where PPC campaigns come into play.

Consider setting up targeted campaigns for search queries like 'YOUR BRAND NAME Black Friday deals' or 'YOUR BRAND NAME Black Friday discounts' to elevate your presence on results pages.

Like SEO, this process requires time and regular review to ensure optimization and effectiveness.

Display ads

Targeting display ads at deal seekers is a highly effective strategy for increasing traffic from bargain hunters. Moreover, leveraging dynamic banners customized for specific traffic sources, like display ads, can enhance the cohesion of your campaigns by aligning with their central theme.

Other marketing channels

Like any landing page, your offers page can form part of your regular campaigns across:

• Links in emails and social
• QR codes on outdoor and print
• Search terms and short URLs on video, TV, and cinema

For example, in all your Black Friday emails, you could link directly to the page so recipients can see the latest deals.

Optimizing offers page performance

A/B and multivariate testing

To maximize traffic effectiveness on your page, it's crucial to ensure it's fully optimized. The RevLifter platform allows you to create multiple variants of offers, copy, and images to determine which combinations yield the best results. Here are some of our favorite experiments:

• Offers: Compare different offers to see which one converts better. For instance, does '10% off' outperform '$10 off'?
• Copy: Explore which words captivate your audience. Consider whether adding more reasons to convert in your offer copy makes a difference. Have you mentioned that you accept Klarna? Test, learn, and optimize.
• Images: Assess whether product photos or lifestyle images resonate more with your audience. For a Christmas page, do images of ornaments lead to higher conversions? While these adjustments may seem minor, the results can be remarkable.

Find other opportunities for offers pages

Now you have your Black Friday page, you can create as many versions as you want.

Here are some examples of themed pages created on our platform:

• Cyber Monday
• Thanksgiving
• Christmas
• Easter
• New Year Sales
• Summer Sales
• Back to School
• Halloween
• Valentines Day

You could even create a generic offers page to capture deal seekers looking for 'YOUR BRAND NAME deals' or 'YOUR BRAND NAME discounts' all year round.

A thoughtfully designed offers page can prevent customers from turning to competitors or abandoning their purchases due to difficulty in finding a good deal.