Introducing intelligent offers in eCommerce
Optimize your eCommerce strategy with intelligent offers. Discover how personalized promotions boost conversion rates, enhance customer satisfaction, and improve margins.
Do you feel like your eCommerce strategy is missing that magic touch? Intelligent offers might just be what you need. In the fast-paced world of online shopping, eCommerce marketers are constantly searching for ways to boost conversions and revenue.
Enter intelligent offers—a powerful tool that can transform how you engage with customers and increase sales.
The problem with broad eCommerce promotions
While broad eCommerce promotions may seem like an easy way to attract customers, they can often dilute the effectiveness of initiatives designed to improve conversion. Broad promotions give everyone the same offer, regardless of their intent, where they came from, what they're interested in, or their past purchase and behavior.
This one-size-fits-all approach can be less effective and even harmful in some cases.
For example, offering a discount to someone planning to purchase at full price could cost the retailer more without driving additional sales. On the other hand, not providing an incentive for someone who needs that extra push to make a purchase could result in losing that sale altogether.
General questions
Intelligent offers are personalized promotions and discounts targeted at individual customers based on their behavior, preferences, and buying intent.
Unlike traditional promotions, intelligent offers use data and algorithms to create personalized deals that are more likely to resonate with each customer and avoid unnecessarily giving away value.
By providing relevant and timely promotions, intelligent offers can increase conversion rates, improve customer satisfaction, and boost overall sales without the downsides of traditional offers, such as lower margins and brand damage.
Implementation & technology
Intelligent offers use data analytics and machine learning to analyze customer behavior and preferences, generating real-time personalized promotions. They are then optimized using an automated testing approach.
Data such as browsing history, past purchases, search queries, onsite behavior, location, weather, and cart or basket contents are used to tailor intelligent offers.
Although running some intelligent offers manually is possible, implementing them typically requires specialized software or platforms to analyze data and generate personalized promotions at the necessary scale and speed.
The setup time can vary depending on the complexity of your eCommerce platform and the software you choose, but it generally ranges from a few days to a few weeks. The key is how quickly you see the improved results.
Benefits & ROI
Benefits include higher conversion rates, increased average order value, improved customer loyalty, better margins, less risk to brand value, and more efficient marketing spend.
Yes, intelligent offers can target customers about to abandon their cart or basket with personalized incentives to complete their purchase. The added benefit of intelligent offers is they can be targeted to avoid intervening when it won't make a difference.
Success can be measured using conversion rates (CVR), average order value (AOV), revenue per user (RPU), customer retention rates, customer lifetime value, savings from targeting offers, and overall sales growth.
Customization & personalization
Intelligent offers can be tailored to customer segments based on their unique behaviors and preferences. A segment is a collection of visitors to your website with similar characteristics or behaviors. A great way to start with intelligent offers is to target a priority segment.
Intelligent offers should be updated and optimized regularly based on new data and changing customer behaviors to remain relevant and practical. External events and market conditions can change the effectiveness and need for intelligent offers.
Absolutely, they aren't set and forget. You can set the parameters and guidelines to control generated promotion types and the discount levels you want to offer.
Integration & compatibility
Most intelligent offer platforms and services are designed to integrate seamlessly with popular eCommerce platforms such as Shopify and BigCommerce. Installing a lightweight tag is also possible if there isn't an integration.
Intelligent offers can be optimized for mobile devices to ensure a seamless shopping experience across all platforms.
Yes, intelligent offers can complement other marketing strategies, such as email marketing, social media campaigns, and loyalty programs. An omnichannel approach to offers is more effective.
The intelligent offers Revolution
It's not about discounts for everyone. It's about targeted messages, recommendations, or promotions that drive outcomes. Helping retailers like you use intelligent offers to solve your biggest challenges.
Read our success stories
Read more success stories from our customers. They're using offers intelligently to drive results.
Let’s solve your challenges with intelligent offers
