Who are Droga Raia?
Droga Raia is a leading drugstore group in Latin America, with over 2,500 stores and a solid customer base.
The challenge for Droga Raia and RevLifter
Droga Raia were working with Rakuten Advertising to improve customer loyalty and increase basket values and AOV. Rakuten brought RevLifter and intelligent offers to the table to help.
Droga Raia wanted to be more tactical with their on-site offers to boost their conversion rate, reduce abandonment, increase spend per customer, and respond to inventory challenges.
Through RevLifter's tailored on-site strategies, leveraging behavioral signals like cart abandonment and specific page views, they achieved remarkable results.
The offers and campaigns
Ctrl+C campaigns to reduce browse abandonment from deal seekers
Ctrl+C campaigns trigger an overlay when visitors copy a product name and look for a lower price elsewhere. By providing a relevant offer at the right time, Droga Raia was able to win back potential customers and boost sales.
Cross-selling to increase spend per customer and items per order
RevLifter's cross-selling campaigns were used to upsell complementary products on the cart based on the customer's browsing and purchasing history. This led to an increase in average order value and items per order.
Exit campaigns stop people from leaving the site without converting
Exit campaigns acted as a last-ditch effort to keep potential customers on the site and make a purchase. By providing targeted offers, Droga Raia was able to reduce cart abandonment and increase conversions.
Limited-time offers to drive urgency and increase sales
By using limited-time offers that were only open for a short window on products with high stock levels, Droga Raia created a sense of urgency and encouraged customers to purchase before the offer expired.
The results
