Who are Radley London?
Radley London is a premium British brand specializing in luxury handbags, purses, and women’s accessories. Known for its commitment to craftsmanship and timeless design, it has become a staple for style-conscious consumers worldwide.
The challenge for Radley London and RevLifter
Radley wanted to elevate its eCommerce performance in the UK and US. The company focused on maintaining brand equity to increase conversion rates and average order value (AOV) without using a perpetual discounting model.
The offers and campaigns
Exit campaigns stop people from leaving the site without converting
Offers were deployed to improve conversion across the funnel to prevent browse, basket, and checkout exit.
Ctrl+C campaigns to reduce browse abandonment from deal seekers
Targeted shoppers who copied product names to search for lower prices, converting them with timely, personalized promotions.
Invalid code offers drive conversions from discount shoppers
Turned potential losses into gains by providing exclusive deals to customers entering invalid or expired promo codes.
Stretch & Save campaigns increase AOV and spend per customer
Encouraged customers to increase their basket value by offering rewards such as free shipping or discounts at specific thresholds.
Cross-selling to increase spend per customer and items per order
Boosted AOV with tailored cross-sell and upsell suggestions based on browsing and cart behavior.
Offers wallet - the personalized shopping assistant that drives business growth
Presented a centralized, personalized space showcasing incentives like flexible payment options, event-specific discounts, and new product launches.
Saving discounts by targeting based on predicted intent
Maximized profits by suppressing offers for high-intent shoppers likely to convert without added incentives.
The results
“Working with RevLifter was a no-brainer. They came in and demonstrated what they could do. It was exactly what we were after.
The results were so compelling. RevLifter genuinely care that we see success.
I don’t think anyone matches what RevLifter do.”
Max Wright, Senior eCommerce Manager, Radley London
