Who are US Polo Assn?
US Polo Assn offers an extensive range of casual clothing and footwear for men, women, and kids, all inspired by the sport of polo.
The challenge for US Polo Assn and RevLifter
With a large number of visitors flocking to their site, it’s the perfect playground for RevLifter’s reactive overlays. The brand’s approach is all about Stretch & Save offers that encourage shoppers to spend a little more to save even more. With multiple offer tiers, something is enticing for every visitor.
But here’s the kicker—the challenge was to boost performance on the Stretch & Save campaign. The goal? Drive one of their key KPIs: profit.
The optimization
RevLifter teamed up with the US Polo Assn to find the perfect experiment to boost sales. One idea was to swap the usual ‘% off’ for ‘$ off.’ When done right, this approach uses Stretch & Save offers. It’s all about getting customers to spend a little more while reducing what the brand gives away.
The plan? Use RevLifter’s multi-variant testing to show the ‘$ off’ offer to half of US Polo’s qualifying customers while the other half sees the ‘% off’ deal.
So, will customers respond better to ‘$ off’? Will they spend more or convert at a better rate? The cool part is that even if they don’t spend much more, the ‘$ off’ profitability would make any similar outcome a win.
The results
For US Polo Assn, ‘% off’ discounts win by a slim margin. So what did the brand do?
It immediately switched to ‘$ off’ to make every sale more profitable.
