Who are Nasty Gal?
Nasty Gal has come a long way since its founding in a tiny San Francisco apartment in 2006. What started as a vintage business on a single laptop and an eBay account is now a major US brand stocking clothes, shoes, and accessories under its label.
The challenge for Nasty Gal and RevLifter
Nasty Gal’s US site launched in 2022 with smart eCommerce offers delivered through native overlays, leading to impressive initial conversion rates. The brand quickly expanded by using an offer wallet to centralize promotions and discounts, optimizing the experience for online shopping.
However, the team recognized opportunities for improvement.
They aimed to alert customers to new offers without overwhelming them with pop-ups, striking a balance between showcasing fresh promotions and enhancing the shopping experience. Happy customers are repeat customers, which is crucial for boosting revenue and average order value.
The optimization
Previously, our offers wallet used a pop-up to alert customers about new deals. It was a bit disruptive, so we decided to remove it. But guess what? Engagement took a hit!
RevLifter explored various alert systems and landed on a custom ‘pulse’ notification. This friendly little feature instantly tells customers about new offers without interrupting their shopping vibe. It perfectly matches Nasty Gal’s needs and enhances the on-site experience.
The results
“RevLifter made a concerted effort to meet our requirements for a minimally disruptive solution. We’ve actually seen more customers interacting with our offers wallet since switching to a ‘pulse’ alert system and even an increase in revenue."
Harriet Vincent, Ecommerce Trading Manager, Nasty Gal and Warehouse
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