.png)
Who are Wet n Wild?
Wet n Wild is a globally recognized beauty brand that has been providing high-quality, affordable cosmetics for over 40 years.
The challenge for Wet n Wild and RevLifter
Wet n Wild has been making waves in the US beauty retail scene since 1979. With years of excellence, their makeup and cosmetics are now available in major stores like Target and online retailers such as Beauty Bay, Boots, and Superdrug.
The brand understands that its products are vital for customers looking for cruelty-free, affordable options with clean ingredients—now that’s a winning combo! However, like many online beauty brands, Wet n Wild faces the challenge of balancing reseller revenue while optimizing profits through direct sales.
After thoroughly reviewing their on-site performance, Wet n Wild identified opportunities for improvement, particularly in conversion rates. Customers frequently leave their site searching for deals—a typical consumer behavior.
Average Order Value (AOV) also emerged as an area ripe for optimization. With various complementary products available, Wet n Wild recognized that customers could quickly expand their orders for a small discount, even without specific recommendations.
To tackle these challenges, they teamed up with RevLifter to pinpoint opportunities and map out targeted promotions that resonate with customers.
The offers and campaigns
Exit campaigns stop people from leaving the site without converting
Wet n Wild can detect when customers are losing interest or browsing elsewhere by analyzing lengthy dwell times—when users are inactive for a minute. When that happens, a friendly “10% off” promotion appears, sparking interest and encouraging them to complete their purchase or continue exploring.
This offer also activates when a customer’s mouse hovers over the 'close window' button—another indicator of potential cart abandonment.
Invalid code campaigns stop cart and basket abandonment from deal seekers trying to use third-party discounts
Wet n Wild noticed shoppers with items in their carts often hunt for discounts. But if they return to the site and attempt to use a code, does that not work? You guessed it—they frequently abandon their order instead of paying full price.
RevLifter introduced an Invalid Code Offer, providing a simple “10% off” that filled a significant gap in the user journey and resulted in the highest conversion rate across all campaigns.
Stretch & Save campaigns increase AOV and spend per customer
The Stretch & Save offer improves Average Order Value (AOV) by providing discounts when customers add more products to their cart. This overlay appears on the cart page right before checkout, enhancing the online shopping experience.
With multiple offer tiers—like a ‘free delivery’ incentive for lower-value carts—every shopper has a goal to aim for, promoting cross-selling and upselling.
.png)
Results
“As Wet n Wild‘s marketing agency, working with RevLifter has been a great experience. From the start, the team has gone above and beyond for us, and our communication has been seamless and timely. We have seen our program really turn around in the past year since launching multiple campaigns with RevLifter‘s technology and we’ve continued to reach our AOV and revenue goals month after month.”
Elizabeth Stahl, Senior Affiliate Account Manager, Blue Cherry Group
